Subject Line:  Are our VIP rewards too valuable?

Some say yes. But we figure it this way: Only people like you (our most loyal, repeat buyers) are getting this offer [First Name], and if you don’t deserve it, who does? 

How awesome is this Reward?

Well, judging from the feedback we got the last time we did something like this, pretty damned awesome.

For example: 

“OMG, just this past week, I won MegaBucks at my local 7-11, quit my job, and bought a Lambo. I was feelin’ pretty good, but NOW THIS!!”

“I thought I had everything: Love, wealth, health. They all pale compared to this VIP Reward. Thank you for making my life complete.”

“Just when I thought there was nothing else you could do to make the world a better place, now you’ve done THIS! I thank you. The world thanks you.”

Yeah. Our best customers (like you) do love us, and you might be asking yourself why, with all this love flowing our way, we bother with a VIP Reward. I mean, we don’t really need to do this, do we?

Of course we don’t, but here’s how we see it:

You’re a longstanding, repeat buyer. You’re our foundation. Without your loyalty, we don’t have a business.

You’re it. We know it, and we deeply appreciate you. So here's a little something back atcha–[Link to reward]

THANK YOU.  

[Sender Name]