Subject Line: Did something weird happen?

Hey [First Name], you left something in your cart.

This rarely happens, so when it does, we worry.

It usually means something truly bizarre and unexpected has interrupted the purchase.

Just this past week, one of our best customers, Marline, was gleefully hovering over the “Buy” button for [Your Product/Service] when she spotted a UFO landing on her front lawn (dangerously close to her prized lilac bush).

She slammed her laptop shut and charged outside to demand an explanation. It turned out the little green creatures were just lost and meant no harm to her or her lilacs.

She helped them on their way (she’s a sweetheart) and went back inside for lunch, but she was still a bit rattled.

In fact, it took her the afternoon to chill down and finish her order.

So yeah, strange stuff happens. I get it.

But you don’t want to let a little thing like an alien encounter keep you from enjoying the benefits of [Your product/service].

Now that you’ve chilled a little (You have chilled, right?), it’s probably time to get this handled.

Just click [Link to cart], finish up your order, and we’ll get your item(s) out the door to you ASAP.

And while you’re there, [Your incentive here].

P.S. I’d love to hear about whatever it was that interrupted your purchase. Personally, I think alien landings happen way more often than the media lets on.