Does customer research really matter?
No it doesn’t matter, as long as you’re cool with losing a ton of money with your ecom business. (I mean, for all I know you’re filthy rich already and you just need to book some massive business losses for tax purposes.)
You wish, right? OK, you’re not filthy rich (at least not yet).
In that case, YES, customer research matters a lot.
You have to know your ideal customer, intimately. You need answers to these questions:
What is the customers’ primary problem?
What kinds of unique and personal consequences is this problem causing?
What unique and personal “life after” dreams do individual customers have?
What questions and objections are keeping your customers from buying?
With solid answers to these questions, you can succeed.
Without them, you can’t.
If you don’t know your customer, you won’t have an ecom business for long because your sales will suck.
You’ve got to do the research yourself, or you’ve got to pay someone like me to do it for you.
There is no way around this—no hack, no shortcut. The good news: There are internet resources out there that can make this customer research thing at least manageable.
These resources are free, and you’re already well aware of them (unless you just recently arrived on earth from some distant planet). And they are NOT designed to do customer research. That’s not their main purpose.
BUT, it turns out they’re great tools for ecom customer research if you know how to use them.
Click on a link below and I’ll show you what I mean. I’ll take you through it, step by step.