Is All This Really Worth It?

If you’ve used email flows and sequences in the past, you already know the answer, but if you’re new to them, you might be wondering . . .

What Results Are We Talkin’ About Here?

If you do it right (that’s the hard part), your email flows should help you recover a healthy slice of your lost sales. (Stop reading here if this doesn’t sound good.)

Let’s Do Some Math:

Say your annual gross is $1,200,000, and your cart abandonment rate (CAR) is 50%. This means you’re losing $1,200,000 a year in sales.

You’re fed up with this, so you start running an abandoned cart series, and you bring your CAR down to 45%. This is only a 5% reduction, but the consequences are huge—you put $120,000 back in your pocket, year after year (more if your annual sales go up).

Your mileage will vary, of course, depending on your business. And I can’t guarantee results (my insurance company hates it when I do that), but you get the idea.

Saving the Best for Last:

I LOVE this part: You don’t have to keep coming up with a new sequence year after year.

Once you dial in a flow and get it optimized, you’re done. You don’t need to keep rebuilding the beast. You just let it run indefinitely while it puts extra money in your wallet, month after month, year after year.

With the cart abandonment flow, for example, you can just put it on auto. Fair warning: you might need to adjust your inventory projections. You don't want to be caught short when all those recovered sales start rolling in.