There’s No “Right” answer
How Often Is TOO Often?
Some people are way too timid about sending customer email.
“My customers don’t like too many emails.”
“I’ll just piss people off if I send lots of emails.”
“Customers won’t open my emails if I overload them.”
I don’t buy it.
In my experience, it’s BORING, SUCKY EMAILS customers don’t like. It’s not a frequency thing; it’s a quality thing.
If all your emails have a killer subject line that screams, “You HAVE to open and read this email.”,
If your tone is warm, personal, and unique to your brand,
If you provide value (if you tell a story, if you’re funny and create some mystery),
If you show your customers how you can help them succeed and live better and happier lives,
And if you’re fun and entertaining as hell,
Your customers will open and read every damn one of your emails.
They’ll look forward to them. They’ll read yours first. They’ll learn to like and trust you, and they’ll buy from you again and again.
This is the promised land. Some businesses get there with a couple of emails each week, some go with 3-5, and many of the most successful send at least one email every day.
The important thing is to be consistent, keep the frequency at a level you can handle, and maintain quality. It isn’t easy to do all three. Find a pace you can maintain.